Technical SEO
Log files, crawl behaviour and JavaScript-heavy builds. The engineering side of search, and the thread running through several of my talks.
Managing Director, Earned & Owned Media · IDHL
I talk, write and think about search for a living.
I'm Alex Wright. I lead the earned and owned media practice at IDHL, and this is where I keep my talks, my writing and the ideas I find myself coming back to.
Heard at
- Google Search Central Live
- brightonSEO
- ABTA
- BBC Radio Humberside
- Search With Candour
Hello
Still a practitioner at heart.
My background is specialist SEO, and even leading a team I like staying close enough to the detail to know how the work actually gets done. Crawl data, log files, product feeds and site builds are where good strategy proves itself.
I think about search in terms of revenue, margin and risk, not just rankings. When I learn something worth sharing, you'll find it on stage at Google Search Central Live Deep Dive and brightonSEO, on industry podcasts, or here on the blog.
More about me →What I'm about
The ideas I keep coming back to
Ecommerce search
Category architecture, product data and organic shopping feeds. The unglamorous plumbing that decides whether products appear when people are ready to buy.
Commercial thinking
Connecting search to the numbers a business actually runs on, and asking what comes next when performance is already good.
Speaking
Talks & appearances
Slides, notes and takeaways from conference stages and industry events.
Out and about
A few moments along the way
Writing
Latest from the blog
22 November 2021
Company culture and choosing the right role
This post has been transcribed from a recent LinkedIn video. In September, the Clicky team got together for our first in-person social event in almost...
22 November 2021
Improving Commercial Awareness
The below post has been transcribed from a recent video that I recorded for LinkedIn. I had a conversation with somebody recently about career progres...
Fancy comparing notes?
Whether it's a talk, a podcast or just a conversation about search, I'm always happy to hear from people in the industry.
Say hello